On The Humanistic Communication Of Technology News

With the increasingly development of science and widespread infiltration in various fields,the amount of technology information are soaring in an unprecedented speed, technology news has been receiving increasing attention from all social sectors. However, it has become a recognized common problem in the press for the science and technology reports being simple, boring, rigid, and lack of passion.Comparing with westerns, the media resources and communication power of technology news in china is in a state of serious shortage; Comparing with other types of domestic news , China's scientific and technological news is facing a problem of scarcity and poor results; Comparing with the rapid development of science and technology, China's scientific and technological medias are in an awkward situation. Therefore , seeking new ideas and resolving difficulties on technology news communication are being of great importance in application and theory.The theme of the paper is on the humanistic communication of technology news .Based on the news media status, the author analyzed the reasons of technology news' scarcity and poor results: it lies partly on market-oriented factors, partly on scientific literacy of disseminator and receivers , partly on transmission system , in one word, it fundamentally lies on economic reasons of market-oriented.The market's occupation is ultimately a war seeking for receivers, properly handling the relations between communicators and receivers is the key to solve the problem of increasingly shrinking market for technology news. The human attributes of technology news itself is the best fit between the media and audiences, so it reminds us of employing a new humanistic spreading thinking on breaking through media dilemma of technology news. News communication need a humanistic care, the technology news is more hunger for humanistic care, the idea of technology news production is very important to update.Based on fresh examples, the paper summarized the six types humanistic transmission mode, aiming to broaden the idea of technology news dissemination, it also summed up the transmission of humanistic skills from the six hands, in an attempt to research the skills on news communication.Science and technology seeing of the false news, pseudo-science news in recent years,there are also some problems in the humanistic communication of technology news reports. Some news reports pursuit overly of" civilianizing" and technology news becomes sth like "entertainment" and "vulgarization" ,and leave the science and technology news in a floating state. The paper summarized the five possible misunderstanding of humanistic transmission. "Translators" and "scientific observers" ,the double role is the location of technology reporter, Clarifying the role of technology reporter, which is beneficial to clear the social responsibility and direction of technological news communication. With humanistic transmission ,this paper concludes the demands to the technology reporters.On the concept of humanistic transmission ,the author is willing to conduct a systematic study, hope that this study can lead to good results , can expand the scope of theory on the study of technology news,can play a role on promoting the technology News reports.