AnYang TV-station Core Competence Research

Along with our country media industry rapidly expands, the competition which the Anyang television station faces day by day is also intense. First of all, with the aid of the Porter model and the SWOT analysis tool, analysis of the Anyang facing the television industry and the competitive environment of the Anyang television has its own advantages and disadvantages, as well as external opportunities and threats. Establish its position in the media market, local TV market accurately grasps the basic competitive forces. Then introduced the competitive power appraisal system, has carried on the quantitative analysis with the data graph. Then, from the human resources strategy, the cultural strategy, the innovation strategy three aspects in detail introduced how to make the Anyang television station core competitiveness the core resources and ability. Finally, has done the conformity core competitiveness strategy applied research. Adopts the localilzation strategy; Difference strategy; the conformity marketing strategy and the brand extend the strategy, walks a characteristic survival development path.