Power Discourse Of Ads Of News Magazine And The Form Mechanism

The main body of thesis is based on multidisciplinary theory such as linguistics, study of sign, sociology and the text analysis, case study and preliminary content analysis , then concrete discourse analysis about advertisement sign of news magazine.In order to make the relationship between mass media discourse and explores the "power" forms more clear in different concept systems.Discourse analysis of this thesis chooses a concrete mass media- news magazine including news having notable influence discourse in our country and magazine a unique media discourse. According to the character, communication characters and consumption effect, the thesis suggests that news magazine discourse should have resource power, legitimacy power, stratum power and diffusion power. Therefore, in structure and significance of ads discourse, the discourse of news magazine give resource power and legitimacy power;in communication and function of ads discourse, news magazine discourse and ads discourse both have accomplished illusion construction of stratum power and socialization express of diffusion power. Meanwhile, what under the of power mechanism is the control by political ideology, logic of consumer society, weak power of female stretching and the social contradiction mapping.The main body of this thesis with power itself approaches "media power" research. "Media power" nature that concealed because the visual angle is different will really restore.