| Enterprise journal is the main channel for spreading the culture information in enterprise, and also is the effective method for building the enterprise's external image. it can widen the development views and enhance the staff's solidification for enterprise entity, and also can achieve the effective spreading and offer the favorable platform for building the harmonious society culture, it becomes the important part of the enterprise manage systems.Nowadays, the amount of enterprise journal has been increased quickly, and even more its quality has been enhanced, but the research on its spreading phenomena in academe has been lagged seriously. This paper based on theory of enterprise diffusion and realistic profundity of society harmoniousness, it is composed of theories of many subjects, such as management, enterprise and organization diffusion, social statistics and so on. It specially studies on enterprise journal which is one of the ways of the masses diffusion media, and deeply analyzes the diffusion phenomena of enterprise journal, and roundly summarizes and forwardly conceives the diffusion functions, actualities and development.So this paper aims to anatomize its essential spreading factor, and analyze their functions and actualities through the cases. Consequently, sufficiently understand its spreading status and existent problems, and audaciously conceive its development strategy. I will presume upon that the paper can offer the important value of demonstration and practice meaning for long development of enterprise journal. |
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