| "Xi'an Evening News"and "China Business News" is a traditional and modern Metro Express representatives. In view of the "Xi'an Evening News" and "China Business News" on the cultural gaps in the actual situation, the paper used qualitative and quantitative research on the method of combining the "Xi'an Evening News" and "China Business News," a comparative study of the text, From which to explore their cultural issues, examine the pros and cons, and they and other Metro and the Evening News in both theory and practice to provide some exploratory thinking, with a view to the contemporary Metro Evening News and the development of truly become responsive the needs of the times To meet the needs of the people, promote social civilization and progress of cultural industries.This paper is divided into four chapters.The first chapter of the operating system comparison. Research that the "Xi'an Evening News" as the operating system left over from a planned economic system characteristics, "China Business News" is totally under the market economic system is the product of this reflected in the management structure and operation of the market, showing a significant difference: "Xi'an Evening News "it is lagging behind rigid," China Business News "is mobile and flexible. Reflected in the targeted audience, "Xi'an Evening News" is very vague, and "China Business News" is very clear; reflected in the news positioning, "Xi'an Evening News" very vague, and "China Business News" is very clear. "Xi'an Evening News" and "China Business News" These differences between the two decided to text cultural differences.Chapterâ…¡of the text of news and cultural comparison. Research that the two current affairs News reported layout reflects a strong characteristic of the mainstream culture, but also have different characteristics, specific performance as: "China Business News" from popular culture to shape the evolution of the trend of mainstream culture; "Xi'an Evening News" from the mainstream Culture to pop culture and around and in the mainstream culture and popular culture between the embarrassment of a sandwich. The article further reported in the layout of the two visual elements, social news, sports news, world news, entertainment and news and other information (such as people's livelihood News) compared concluded: In the news on all the basic layout reflects the characteristics of popular culture.Chapterâ…¢of the non-news text cultural comparison. Study, "China Business News" with the secular characteristics of supplements, the public has a distinctive cultural characteristics, and the "Xi'an Evening News" supplements, in the transition to popular culture at the same time, they adhere to a high-grade positions, and still continue the tradition of newspapers Sup style, to highlight the elite cultural characteristics. Consumer culture and popular culture as an important embodiment of all direct and indirect in the "Xi'an Evening News" and "China Business News" reflected, at this point, "China Business News" is over the "Xi'an Evening News" particularly conspicuous. This chapter of the final text of the press compared concluded: "Xi'an Evening News" from the text on the whole, or to reflect the characteristics of the popular culture, but it obviously did not, "China Business News," then thoroughly. "Xi'an Evening News" and the supplement current affairs News version of the text, and other layout of the text of a sandwich, "Xi'an Evening News" is the mainstream culture of elite culture and mass culture and consumer culture coordination between the text of intense conflict. "China Business News" Sup reflected the apparent consumption of popular culture and cultural characteristics of the entire text of the relatively harmonious integration together to form a unified and harmonious popular culture text.Chapterâ…£of the "Xi'an Evening News" and "China Business News" cultural status quo thinking. Study, the positive development of the two reported there were three factors: targeting of civilians and the spread of the popularization of improved access to the media; promoting the process of secularization of society, the social democratic accomplishments; identify the main audience status, and social construction of public self - Recognition. Its negative impact has three points: the convergence of the error in objectively lead to the "Xi'an Evening News" cultural quality of weakening; Meisu of errors led to the "China Business News" cultural quality of the vulgar; entertainment news and cultural character of the result of lower . The final solution to the problem: correct guidance, to achieve both economic and cultural benefits; prevent convergence to ensure that newspapers and cultural diversity. |
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