Development Mode Research On Investment And Operate Of Chinese Media Industry

Nowadays, the government has released the development of the traditional media industry, although we do not know whether to make the media industrialization, traditional media has got more freedom. At the same time, a lot of new media has appeared, mingling with traditional media. So how to produce a new industrial value chain, and how to achieve the benefit of traditional media management and new media management, they are important questions to answer.The author focuses on how to compose the mode of the business and investment diversification, and analyses it from four fields. Firstly, the author reviews the concept of multi management and investment, expatiate the actuality of our media industry development. Secondly, the author takes the America as an example, and investigates the America how to develop their media industry, and in the end, the author concludes the experience to china. Thirdly, besides telling us how to compose the mode of the business and investment diversification, the author gives us measures to avoid the risk. Finally, the author introduces the multi management and investment of TV & Radio group.Conclusion, it is necessary for china to develop the mode of the business and investment diversification, and the value of the dissertation is to combine the practice with the theory.