A Study On The Role-Mechanism Played By Foreign Capital In Chinese Media Industry From The Perspective Of Industry Security

With the development of the economic globalization, the trend of the media industry resources allocation has become internationalized increasingly. As a country of the fastest growth of the media industry in the world, China has also the biggest potential media market, which, together with Chinese government gradually implementing its commitment about WTO correlative trade agreements and deregulation towards the foreign capital, a lot of foreign media industry investors have been entering into Chinese media market.The foreign media group's entry will arouse the competition around Chinese media industry market, on one hand, break media market-monopoly, cause the media resources allocation rationalized in the open market, meanwhile, the foreign capital brings the institution pressure of the international industry system and the world trade correlation rules into Chinese government, which can advance the Chinese media industry institution-reform and the system-transform, promote the Chinese media industrial policy standardization and internationalization, impel the Chinese media industry develop healthily and steadily. On the other hand, the Chinese media industry is still at its preliminary development stage, the industrial-scale is small, the market-concentration is low, the management system is imperfect, the institution of law is not strong, industrial competitive power is weak, the foreign media entity bringing the fierce competition will cause the Chinese media industry to face the big challenge and the impact, threatening Chinese media industry security.As we regard media industry as an organic whole and an ecosystem, the mode and the process of the interaction among the elements of media industry including the media institution and policy, capital, technology, content, talents and market etc. is called role-mechanism. As one of the capital source in Chinese media industry capital market, the effect brought by foreign capital, when interacting with the production elements of Chinese domestic media market, is called foreign capital role-mechanism on China's Media Industry. By introducing the industrial security theory into the analysis of foreign capital's role-mechanism on Chinese media industry, through four aspects from foreign capital and media industrial policy and regulations, foreign capital and media economic situation, foreign capital and industrial technology to foreign capital and media industry social effect, this paper analyzes how foreign capital plays its function-mechanism on Chinese media industry.The admittance system about foreign capital of Chinese present media strictly limits the foreign capital's entry, though it has eliminated negative function of the foreign capital to the Chinese media industry security, it also has suppressed the foreign capital's positive effect on Chinese media industry development, restricted the Chinese media productive forces development, weakened the international competition ability of Chinese media industry, finally will endanger the media industry security. Therefore, on the basis of guarantee government macro-control the security of Chinese media industry, fully display the foreign capital's positive role- mechanism on Chinese media industry security, to promote the Chinese media industry develop healthily and steadily, with the development to maintain the media industry security.