The Study On The Comparative Advantage Of TV Program In China

TV program has joined into the tendency of the free float in global world. After 6 years entered into WTO, Chinese TV program trade represents a hard deficit in trade these years showing a lack of competitive power compared with aboard. It's very significant to study on the competitive power of Chinese TV program. Standing for this, the essay aims at finding out the reference value factor of which can provide TV program in China superiority through the way taking lessons of comparative advantage research on culture industry, starting from comparative interest in trade theory, with the tool of economic to analysis on the system of Chinese TV program.According to the comparative advantage in the international trade and the experience of study on the culture industry, the essay represents a factor system in TV program from the"diamond model"theory. In further, the article constructs the model to analyze comparative advantage in Chinese TV program. With tools of statistic and correlation, to find out the feasibility of those models. Then the article describes the contents and condition of the comparative advantage in Chinese TV program.Through the phase of theory and model, the study at first solve the problem over the system on comparative advantage in Chinese TV program, whose essential factors contains producing elements, demand factors, relevant industry and working enterprise. Then the essay investigates the correlations between those factors and point out there exists a positive correlation between demand, supply, capital and comparative advantage in the TV program in China, the factors in the system exist some kind of positive correlation as well, proving the movements of the system itself.In continue, the essay summarize the contents of comparative advantage in Chinese TV program, including variety in capital resource, abundant producing factors, huge demand scale, decay in"culture discount", etc. In front of the practical action of Chinese TV program around international market, the study make out a series of conditions to the comparative advantage for Chinese program like accumulation of technology, investment of TV program content, similar structure in demand, TV audience market monetary, form the TV content industry, to achieve the industry scale economy, to cooperate with companies oversea, the mature of system in make and broadcast, construct the circulation system and standard policy supporting TV program.