Integrated Marketing Communication Tactics Of City Image

City marketing theory born in western countries become a hot topic in recent years in China. Many cities take the idea of marketing the city as the city's image dissemination of the guiding ideology, and a series of marketing cities, enhance brand image of the city activities. Image in the spread of urban marketing is to use the methodology, the city's political and economic resources to carry out the planning and system integration, in line with its own development to find the image positioning, and a wide range of communication efforts, so as to achieve urban development goals. Integrated Marketing Communications as a marketing theory of the new development, it has raised more than 10 years of history, the concept of the continuous development of mature, the city's image transmission has strong significance.In 2008, the 29th session of the Olympic Games will be in China's capital - held in Beijing, how to shape Beijing's urban brand, to promote Beijing's image in the Olympic Games, Beijing City Marketing is the most problems. Based on China's urban image transmission in the development of the status quo and the presence of the error analysis, the combination of integrated marketing communication theories as the guide, and the Beijing Olympic image in the actual combat the spread of a case study on China's image in the spread of new models and the main strategy should be taken.