An Explorative Study On The Dissemination Of Chinese Internet Kuso Video

Internet Kuso Video is a kind of humorous video which simulates and burlesques persons and businesses by using parody, combination, transplanting and so on. With the popularization of vidicons and edited equipments, Kuso Video prevails gradually on the Internet as an important part of Chinese Kuso culture and went to the climax in 2006 while the famous video "A Murder Case Caused by the Steamed Bread" ("Steamed Bread" for short) became more and more popular.Based on the theory of Communication, News and Literature, this thesis explores the reasons of spread of Kuso Video from two aspects: content and audience. In the part of content research, this thesis summarizes the basic characters of Kuso Video from the sample-analyzing, and finds out the relationship between the carnivalized contents and phenomena of spread based on the carnival theory of Bakhtin. In the research of audience, this thesis analyses the reason mainly from in-depth interview. "Steamed Bread" is also an important case to help us revealing the particular impetus of its popularity.On the whole, Kuso Video is rough in its appearance. But it contains many characters which help its dissemination such as short, popular culture-relating and so on. It also contains carnivalized characters which meet the people's need of carnival pleasure. The diffusion of Kuso Video is the necessary outcome of the carnival emotion expression. The Internet world is the new form of carnival square. Audiences accept and diffuse Kuso Video just because they feel curious, funny and playful. It's a combined attitude of uses-and-gratifications and carnivalization.Kuso Video is valuable in entertainment area because of its outstanding creativity and humor. It can be used in many fields like movie, TV, advertisement and so on. But Kuso Video should also be restricted when it acrosses the line of law and morality.