Enhance The Competitiveness Of China's Publishing Industry's Countermeasures

Competitive power is an ability shown by the main competition in the course of competition. Competitive power is a hot topic of the economic circles in the late 1990s. It is a very close relationship between products to meet the market demand effectively and competitiveness of enterprises. In the industrial competitive advantage , the influence of the domestic market mainly through customer's demand patterns and characteristics to display. Publishing industry is an important part of the cultural industry and played an important position in the national economy , It's not only an important content of the building of spiritual civilization but also an important part of the building material . In some western countries, the publishing industry even become a pillar industry of the national economy. Although there is no a long time of the development of China's publishing industry, but it has become increasingly evident in the role of the entire economy. They are many factors constrained and affected the competitiveness of the publishing industry . publishing resources, product quality, market demand, science and technology are the key factors. Chinese publishing enterprises and relevant state departments should be aware of the necessary to enhance the competitiveness of the publishing industry and adopt specific measures to enhance our country's publishing industry's competitiveness. They are mainly from the three-pronged to enhance the competitiveness of the publishing industry: Firstly, improving the quality of products and strengthening the awareness of quality. Second, increasing product marketing and enhancing the market awareness, not only do better in the domestic market, but also expand overseas markets. Third, the Government must be strengthen the management of the publishing market and take into account of the publishing industry's market economy characteristics. If the competitiveness is enhance, the publishing industry in our country will have a place in the increasingly fierce at the international competition.