Discuss On The Cooperation Of The Government And The Media In The Crisis Case In China

In recent years, The crisis event happens frequently in China . It is threatening life of the people property safety very grave. It also produced a number of discordant notes in the building of a harmonious society. People suffered a huge loss of life and property at the same time,they consider how to deal with in the case of these crises more and more.how to resolve these crises more effectively they should do?The crisis event is the dominant factor in some of the inevitable happened unexpectedly, It Is the negative case of bringing serious harm, loss or influence, and the need for immediate treatment. Crisis can be divided into five types. For example: type of natural disasters, type of balance benefits, alienation of power-type, awareness of conflict-based and type of international relations. The speed of its dissemination in the media is more and more quickly, the scope of its influence is more and more widely. Main characteristic is that in the following areas: First, the public desire for information about crisis. Second, Media interested in coverage of crisis events. Third, Government information in the crisis area is authoritative. After the crisis incident, Media case with a lot of the characteristics of the crisis, People attach the importance at the cooperation between the case in the crisis area to the Government and the media more and more .Then, we faced the crisis event, it relates to the social stability and economic development, but also related to the 13 million people's lives and property safety. What's the importance of this co-operation in China between the government and Media focus on ? First, It will help to ensure that the crisis in public information, it is conducive to meet the public's right to know. Second, it will help to shape the image of the Government. Third, It is conducive to a rational function of the media to play a society, it will help speed up the progress to resolve the crisis in the context of the case. Fourth, it is conducive to building a harmonious society.It's the use of public management perspective in the dissertation,Demonstration through example,Case Analysis and Comparative Analysis and so on. Careful to sort out relevant information, Clearing that the Government and the Media during crisis situations in different historical periods to deal with the relationship between changes in the trajectory in China.It's community management model is a relative concentration of the power management mode of government, in the founding of the early 20th century to the late 70s, It is under the planned economic system in China. After the Crisis incident, It is pure "management" and "managed" the relationship between Government and the Media. "Mouthpiece " and "a tool " are our country's mainstream media understanding of the properties during this period. Since the reform and opening up has entered the market economy system, The model of society the government has gradually been shifted from public administration to change the administration in China, Crisis have also changed between the government and media relations. At this point, It's begin to change at the relationship to each other "cooperative" in the crisis between the government and media relations in China. This "cooperation" are also subtle differences and changes in the process at different periods of history yet. Before the incident of SARS as a "passive cooperation" relations in 2003, From SARS later to now is a "proactive cooperation" relations.But the relationship between Government and the media has gone through a long and tortuous evolution of the crisis incident in China . As the initial stage of China's nation-building is still residual feudalism "tail", because of the impact of traditional reasons and the bureaucracy, Faced the crisis events, It still has a great lack of initiative of the Chinese Government in cooperation with the Media, It is in the initial stage of a "proactive cooperation" , It remains to be further deepened and improved. Therefore, Cooperation between the Government and the media are still have some issues in the current phase of crisis events. On one hand,It is short of "cooperation" of an effective mechanism between the Government and the Media, It has led to "cooperation" as a form . Mainly reflected in the following aspects: First, "Cooperation" imperfect information disclosure mechanism between the Government and the Media. China's current mechanisms for information disclosure crisis have many problems, This makes the media are very difficult to intervene in crisis. Second, the "cooperation" between the Government and the Media perfect coordination mechanism. Third, the "cooperation" mechanism for the dissemination of incomplete contingency between the Government and the media. On the other hand, China's media reform in the transition, with the result that the current "co-operation" there are limitations. Mainly reflected in: First, System of state-owned media "status" with the government led to the "cooperation" with a bias; Second, The characteristics of the system of state-owned media, economic independence (on advertising),led to its blind pursuit of business results and ratings, "Cooperation" has become "null and void cooperation" and even "commercial speculation".The third area, "Cooperation" has the absence in the existence of law in crisis between the government and the media.When the crisis events come, Media and Government reports on the surprisingly similar caliber in many Western countries. Western countries which conform to the Government based on the laws of the market to take the initiative in cooperation with the media means to deal with the attitude of crisis are inseparable. First, it calls "the freedom of the press" and the U.S. government has to implement "non-mandatory regulation and control" in USA; Second, It is clear that the relevant laws and media reports in the crisis of the "priority" principle in Japan; Third, Government attaches great importance to collaboration with the Media on crisis events in Britain. Despite the different countries as a result of political, economic, institutional and other differences which led the Government to deal with crises in its media policy is not the same, however, the Government of each country to deal with crises in both the media policy worthy of our thinking and learn from factor. The Government should be combined with the actual situation in China, to give up its negative factors, to retain its good factors, Better promote the Government resolve the crisis of our capabilities. For example: On one hand, We should improve and perfect an effective mechanism, Government and the Media realize the "proactive cooperation". Mainly reflected in: First, Improve and perfect the information disclosure mechanism in the government and the media aspects of the implementation of effective co-operation; Second, improve and perfect coordination mechanisms between the Government and the media aspects of the implementation of effective cooperation; Third, improve and perfect the emergency response mechanism in the spread between the Government and the media aspects of the implementation of effective cooperation. On the other hand, We should analysis to the lack of legal, to accelerate the introduction of relevant laws. Mainly reflected in: First, at the conclusion of the recommendations concerned the basis of practical experience, Promulgated the "Law on the media to deal with crisis situations"from the media point of view; Second, Suggest that the Government enacted a separate "Government Information Disclosure Law"from the point of view; Third, Government should promulgated a law to protect the independence of the media and news related to the right of employees, through legal means to ensure that the personal right of journalists to report on the right and the right to know to achieve.