| The modern times of China was turbulent,when the controversy broke out between the " Dong Fang Magzine " and the "New Youth".The controversy with different idears about the Western and Eastern culture ,was enduring to the 1920s.This controversy is concernful in the intellectual history because of the length of the duration,the throng of the joiner,and the importance of the theme.From then on ,China has spent a century to seek how to be rich and strong. In the process of the controversy, disseminators utilized many medias to make effect with the artifice.Chen Duxiu utilized the"New Youth"to make himself as the of flagman of the May 4th ,and Du Yaquan was set down as the deputy of the conservatives. The mentality of the modern times of China was more and more radical.In this paper,through the social context,the controversy is divided into four stages.This paper tries to dowse the relationship of the spread artifice and the spread effect,to debate further in-depth understanding of the social significance and lasting impact.The first chapter is a cause of controversy which is history's perspective.From the political, ideological, and dissemination aspects of the situation and so on,the first chapter debate the social mechanism, social and historical reality depthly to stury the Eastern and western cultures more comprehensive and objective. In the mordern times of China,the politics is with instability and corruption.The humiliation of national destiny stimulates the determination of people to change. In fact,changes started very early.,but the artifacts from a reform to the reform of the system all failed. It is recognized that real reform is from the thinking. Thought also needs to reform with the means and thinking of communication,to deep into the hearts of the vast numbers of ordinary people. Under the influence of these factors , the East-West cultural controversy broke out.The main chapter is a panoramic view of the scanning process, which debates the content, participants, media and other information. This chapter is divided into five sections.1915 - 1917 was the preparatory phase of the debate. Chen Duxiu published the "advise the youth," "the French and modern civilization" and other articles through the "New Youth" and other media. The critical of the traditional oriental culture was supported by Huang Yuansheng, Li Dazhao and other persons. Du Yaquan published the "poor law", "Static and dynamic civilization of civilizations" and other articles through the "Eastern Magazine",who proposed that the establishment of values should be based on Eastern culture. Tit-for-tat war of words was between the two sides point of view. In this paper, the comparison and analysis of the view point out that Chen was opposited the rational thinking of Du with the idea of radical tendencies.1917 - 1919 was a direct confrontation between the two sides of the debate stage. "Eastern Magazine" published the "confusion of the modern people's minds" and other articles, to promote the traditional culture-based conservative.The core of the debate focused on the difference between East and West was a matter of degree, or the nature of the difference.1919 - 1921 was the expansion phase of the debate. The debate focused on the possibility of reconciling Eastern and Western cultures.Zhang Shizhao, who proposed to reconcile, and Jiang Meng-lin expressed their views through the "Daily News Newsletter" and other various media.1919 - 1927 was a continuation of the debate stage. The number of communicators, medias and articles was into the climax. The subject of controversy was more previous and depth. The issues focus on how to understand the Chinese culture's position in world culture and values,and how to combine the different civilizations. In mordern times, China is in a period of social transition.So people can not be separated from the old people's minds, but also from non-New.Chapter III debates the the analysis of the relationship between communication skills and effect. Seizing the dissemination of the contents is an important communication skills to guide the audience's attention. Whether the communicators as gatekeeper concern the dissemination of the contents of these elements may determine whether the contents is significant. When the communicator is a "opinion leader", the dissemination of the contents of the different degrees of concern about the decision may significantly different. Chen Duxiu, who was a "peerless giant", pointed out that the thinking of cultural issues was real and urgent and the Western culture was suitable for China. The East and West on cultural issues became significant with media's help. On the other hand, debate can also have an impact on the dissemination of results. The fate of the two sides changed after the debate.In the morden times of China, people hated to suppress the old social, dissatisfied with the reality, and firmly opposed to the restoration,although they didn't know how to achieve national prosperity.Du Yaquan and"Dong Fang magazine"has become a shaping force on behalf of the persistence of feudal by Chen Duxiu. People had a tendency to western culture because Chen Duxiu was emotionally in line with people's minds at that time.Chapter IV analyzes the social significance of the debate. Debate in the form of opposing views, meet the psychological needs of ordinary people, adding to the radical people's psychological. The controversy promoted the New Culture Movement and other social movements into development. The controversy provided dissemination export for the public opinion and is conducive to the reform of Modern. The controversy on the eastern and western cultures of thinking led to the subsequent continuation of centuries of China's establishment of the modern values of the century, which has yet to complete.This article is about the East-West cultural war of words which brought us endless inspiration today. We will not only carry out on the East-West cultural perspective,but also more to defend the freedom.Although Chen Duxiu was emotional and radical, he was strongly out of the shackles of feudal traditions and restrictions. Du Yaquan took his insistence on traditional when it was a "authoritarian" period of Western ideas. Cai Yuanpei's inclusive idea is direct.What he replied shows that it is irrespective that how to choose from traditional and westernized.The most horrible thing is to contain any kind of formation and the expression of views, because that is a trample on the freedom of people and the modernization of China. Cultural pluralism is the most important meaning. |