| In the modern society, the need of entertainment is increasing in accordance with the increasing of the competing pressure. The stars as the entertainment fresh activists attract many attentions by materializing entertainment. People run after star's track and show solicitude for their activity, they try their best to scoop and enlarge the shining point on the stars, and unconsciously deem them as the perfect image in their own world of fantasy, and adore them as their spiritual sustenance.However, in the real life, this feeling of adoring is inevitably restricted by all kinds of things such as the lag of the information's transmission, the shortage of understand and agreement, the mood that can't be conveyed and so on. Fortunately, with the development of the science and technology, the new media is progressing, and the arrival of"network times"provides the unprecedented exchange environment to the star amateurs: the opening of network makes the acquisition of information easier, the globalization of sending and receiving of network makes the circulation and feedback more quickly and comprehensively, and the stars get a lot from this; the obstacle of time and space is also broken in one night, the entertainment star amateurs find their companions on the network , exchange information mutually , pour out their emotions and gain approval. They gather together because of the same favorite star, and finally form a forum whose subject is about the certain entertainment star, and this is the Network Entertainment Star Forum.At present, the quantity of Network Entertainment Star Forum is increasingly larger, and the quantity of members is also becoming increasingly larger, moreover, the influence is also increasingly extensive. In a pretty long time, this kind of forum forms is not getting weaken, and the different forums of the same star are incline to integrating, concentrating an optimization and forming a brand, finally becoming the professional website that accommodates this kind of forums.The Network Entertainment Star Forum is a kind of informal "blissful Utopia"interest predestined relationship group on the net. It is spontaneously formed by star amateurs, taking the same favorite star as a basis, without any fixed rights and obligations, and without clear establishment of requirements. It is an informal group that all the members gathered through the affection of the same star. They strengthen their role as amateurs, consciously select and get close to the partners, ignore and get away of the information and suggestions that different from their emotions,and gradually isolate other groups and cause the unreal psychological independence.Members of Network entertainment star group, owns double dignity characteristic ,one is entertainment star amateur in living now another is the network citizen. In Modern society , material civilization altitude are developed , development and competition are being intensified excessively, unknown mentality pressure by modernist is beyond doubt , the inner world begins to move restlessly and not being satisfied with, pressure is longing to find a spiritual ballast,searching such as comforting , and releasing urgently. By society system turning around, "individual" dignity is displayed out with hitherto unknown using of person quilt dashing forward, while independent personality takes form, comforting having also lost a group, further long to explore a spirit, feasible people and depends on to come lonely, feeling and being short of a sense of security to raid. The intermediary blots out the sky and covers up the earth at present entertainment stars in ken has been appeared with no opportunity overlooked under making star motion, in people , has been attracted very quickly with gorgeous appearing on the scene and the behavior catering to masses appreciation of the beauty by numerous sight. People is attracted by front stars lens high grade behavior , all consummate quality run after by oneself is not added conscientiously all than the star looks on it's apotheosis, as one kind of spiritual ballast on one's body, coming gradually. Network turns up, which has been brought about hitherto unknown convenient conditions by them. But feasible star amateurs break space-time restricting get together, gaining whatever in entertainment star forum required. The network entertainment star forum propagation group, has its own original characteristic. First, this kind group has powerful cohesive force: Because the basis of network star forum formation is the fond of the star owing to star amateur in network, exchange comparing information, being that they long for especially needs to expressing the fond of intensely affection to the idol , to find a companion , satisfying acceptation. Members in group takes pride in group, individual the dignity taking seriously more is one in group , but not individual self; The group public appeal is extremely strong: Member in group accepts the up-level forum on mentality, the norm managing and discussing relevance that can observe a forum conscientiously , the honors being able to defend a forum spontaneously more. Besides, the network entertainment star forum propagation group is obvious mood-rization and go to reason-rization. Even, entire forum group mood will be extremely easy to follow star's joy, anger, grief and happiness but change, accepting effect, also easily incite. Special circumstances of the time produce discomposed on mentality feelings that somebody tries shake or may as if it be a group, rationality coming to testify this belief urgent with action, easy to show excitement and anger, comparatively mood-rization. In addition, the escapism and the recreation are also that this is similar to one of star forum characteristic, the group member is in accordance with the requirements of self imagination and mentality, designing of the relevance product is creating a star, needs expecting to satisfy mentality on this account is according to self appreciation of the beauty standard.Network entertainment star forum community's dissemination is frequent and varied. Through selecting centralism dissemination the members receive information, satisfying the communities demand. In the network information first after forum check screening, the members based on this once more screens through the self-agenda establishment conforms to the forum community demand information to carry on the dissemination - through two choices and the filtration, in forum's convey information and the dissemination opinion, becomes has tendentiousness extremely. Under this propagation environment, in network entertainment star forum, gossip and the information without verification become on the contrary were being spread easily: Face to the subject star relevance information according with group mentality need, the forum group may be not in the mood to tell the truth from the false at all, instead following one's own inclination even.By double idea flirtation, and tendentiousness idea propagation and feedback, individual in group may accept infection, producing the hypnotize an effect; particular room may strengthen this infection mutually. More easy to be affected by since but affection and belief are close in network entertainment star forum propagation group, easier to hypnotize effect mood-rization right away more obviously, and to get rid of the reason-rization phenomenon occurrence.All above, network entertainment star forum propagation group together, existence very big defects, but the social's value is unable to ignored.The defect shows : with the connivance of forum, their inevitable idealizes will excessively to hand star's worship the personality effect, it doesn't led to conscientiously in idealizing as well as entering to the actual life, dejected mood , extreme behavior turn up; To blind entertainment star peripheral products consumption, individual in group is infected hypnosis by the group , creation is gone to individuation phenomenon; Waiting for an intermediary as well as being dependent on a network excessively , difficult to distinguish suppositional life and the real world etc., these defects all are to be worth paying attention to , needing timely adjustment's.The value being similar to a group here is embodied in then: Idol's strength is powerful beneficial to the adjustment sum that society morality observes, individual in group may take star as model , will be mutual supervision, no civilized remarks and behavior is prompting each other and correcting in time, group morality feeling can be taken form under this environment. And, after having been taken on benefit to prevail on, the group may become the effective strength continuing prevailing on others: The group will pass internal infection , hypnotizes, the exchange and between the group, bearing up the mission prevailing on one's own initiative , has benefit to prevail on to being able to come true unceasingly. Besides, the network entertainment star forum propagation group is that masses appreciation of the beauty and the outlook on values concentrating embody, direction has the instruction effect to masses consumption. Network entertainment star forum group, is the most important component in the network. Similar to the group characteristic and to spread an activity, and specifically whose defect carries out the appropriate guidance and transformation, the best use is possible to its value, the network spreads an environment will be especially healthy and have order beyond doubt. |
PDF Full Text Request