The Stmdy On The Dertvative Result Of Public Opinion On Internet

Since Public Opinion on Internet appeared,it attracted numerous concerned sights. Because it related important subject of national economy and the people's livelihood, Public Opinion spreading out,coming into force fruiting complicated news produce. The Public Opinion on Internet which interacts with audiences,has produced a series of consequences under audiences' psychology and behavioral comprehensive function; The Public Opinion on Internet derives the environment of "forms in the society" of a media,promote the focus incident to form the social concern; Public Opinion on Internet participate in political life,too. it promoted political forming of topic directly,and formed strong pressure of public opinion to officers.Public Opinion on Internet can initiate complicated chain reaction. Net speech spreads on the Internet; its characteristic makes great difference between net speech and traditional media. So it becomes necessary to strengthen the research of Public Opinion on Internet. To realize the characteristic of it and its social effects,then to administrate and lead it for valid action, has a quite important meaning.This article uses the methods of journalism's theory to research the question or net speech spread and administration. On basis of net media's form , set in social environmental,discuss the characteristic,efforts and administration from macro point of view,realizes the breakthrough and innovation of Public Opinion on Internet.