The Difficulties And Outlet Of E-magazine's Profit

At present, the completely free electronic magazine developed very quickly, but mainly faces individual users. And there is no profit pattern, E-magazine property's competition is intense. The lack of money is the most major problem which the present majority electronic magazine enterprise exists. Also there are two serious problems, that is business model is not clear and there is no enough customer resources. So how to find the good development model in the electronic magazine's foundation is the question which the present domestic E-magazine enterprise first needs to solve.Moreover, the electronic magazine already received more and more people's approvals. Along with the Stars'and Sina's alliance, E-magazine can arouse the more person's interests when the manufacture technology simplified.But at present the E-magazine has not gotten rid of the traditional media the shadow, no matter with the content or the channel. Although the E-magazine enterprise had not found the users'custom. The most important thing is that the E-magazine's present shape is unable radically the spirit which manifests that everybody can participate in Internet. Undoubtedly the traditional media's digitized advancement is the inevitable trend, including the magazine. And in this process, the E-magazine can provide the digitized product, the digitized platform and the digitized service for the traditional media. This article based on publication industrial development theories and so on reorganized the E-magazine's development process since 1997. Also this article discovered a series of difficulties about the E-magazine's profit model. At last, this article put forward the feasible proposal from macroscopic and the microscopic two aspects for the E- magazine industrial development and profit pattern.