Research Of TV Shopping Channel Based On Media Ecology

In the 1990s,TV shopping emerged in the mainland of China and became a new choice for Chinese customers.After the development for more than ten years,the TV shopping channel became the important power in the TV shopping industry. Nowadays,there are more than ten channels for TV shopping in the mainland of China and annual sales turnover hits nearly 10 billions RMB.It is developing so fast.But,TV shopping channel also has some problems in the course of the rapid development. These problems have triggered a wide-scale controversy. Moreover,the problems may impede TV shopping channels' development.TV shopping channel is in a certain media ecology environment in which all kinds of elements effect directly on the development of TV shopping channel.Only corresponding measures are taken to adapt to environment can TV shopping channel survive and develop.This paper will analyze TV shopping channel in media ecological environment,and it is expected to enable us understand the ecological environment of TV shopping channel clearly,thus predict the strategy in the further development of TV shopping channel.In order to considerate TV shopping channel entirely,we combine qualitative research and quantitative research methods together under the theory of the ecological environment.