The Research On Development Of Chinese Pay Movie Channels' Program

This article pays expenses movie's present situation in view of our country is a starting point, according to the economic and the management science correlation theories, from the payment movie product development's object, the main body obtains, pays expenses the question which to China in the movie channel product development exists, these questions appear the reason, as well as deals with these questions the corresponding method to carry on system's analysis, and carries on the analysis take the home Suzhou cable TV payment movie channel's product development as the case, how to cause television China to pay expenses the movie channel product development research to move toward the practice application from the fundamental research, thus proposed that deals with our country to pay expenses the movie channel product development insufficient feasible plan.This article has carried on the analysis to the payment movie channel's object, thought that the payment movie channel should have in the structure from the core level, the visible characteristic level and the loading surplus level three parts, and from these three analytic hierarchy payment movie channel object's characteristic, respectively was the program content development characteristic, the packing and the brand development characteristic as well as the accessorial service development characteristic; Simultaneously this article analyzed China to pay expenses the movie channel main body, thought that its structure should constitutes by the platform operator and the content service provider, and had the relatedness as well as the uncertainty characteristic.In this foundation, this article thought that China pays expenses the movie channel product development to have some problems, is mainly in the product concept existence question, the user research existence question as well as the resources use existence question, take this as the basis, this article attempts discovers the primary cause which these questions exist, if lacks"the payment movie channel"rightly the comprehensive understanding, lacks"the product development"rightly the essential understanding, lacks to the creativity raise and the management, as well as lacks the formidable funding invested.In view of the payment movie channel existence's question, this article proposed should follow the product development the principle, and adopts the corresponding strategy. These principles respectively are the innovation principle, the cooperation principle and the ordering principles, in follows these principles in the foundation, China pays expenses the movie channel product development to be possible to adopt the following some strategies, namely strategic alliance strategy, content supreme strategy, as well as user satisfactory strategy and so on.