Research On The Utilization And Exploitation Of Traditional Mass Media To The Internet Information Resource

This paper mainly research on the traditional mass media how to use and exploit the online resource. The research method is made of speculative theory and empirical study involving literature, survey and case studies. Meanwhile there is a lot of data to measure the current situation and problems of the exploitation and utilization of traditional mass media to the internet information. So the paper propose some standard of selecting the online information and how to use and exploit it.The internet changes the way that people transfer and share the information. The environment that that journalists of traditional mass media get information source also changed. The paper focus on the relevant research at home and abroad. And it also analysis the utilization of traditional mass media to the online resource and its problem. On the other hand, it states the evaluation and standard of the network information resources. Finally, the paper shows the thinking about how the traditional mass media to guide the internet information flow. The author want to give some reference to the traditional mass media about how to judge and exploit the network information.There are six chapters in this paper. And it also provides a appendix of the questionnaire about "How Traditional Mass Media use and exploit the internet information resource".The first chapter explain the purpose and significance of this paper. This chapter illustrate the research methods. The reporters of traditional mass media can get some information instantly by the internet. It improves the efficiency of their work and changes the way that they collect the information and interview. All of the reporters have the same chance to get the information from all over the world. And they can use the data on different kinds of subject, then exploit news value in the data. But when the traditional mass media use the information, they should set up a mechanism to select and arrange the information.The second chapter review the arguments about competition between traditional mass media and the internet at home and abroad. Write a summary about the research on the history and current situation of journalist of traditional mass media to use the online information resource by researchers in and abroad. After the emergence of the internet, lots of experts have judged the advantages and disadvantages between the traditional mass media and the internet. Many scholars also did some survey on the utilization of online resource to analysis its development trends .The third chapter discusses the environment change of the traditional mass media when the internet appear on the horizon. The traditional mass media face a big challenge of the internet. Online information can transfer quickly and internet contents huge data. The interaction on line can be frequently. Those traditional mass media can't match. So it forces the traditional mass media to review its way of collecting, selecting, handling and transfer the news information.The forth chapter describe the current situation of how the traditional mass media use the online information in our country. And find out some problems. Although the reporters of the traditional mass media have paid attention to using the online resource, there are still some problems about effective use of the information. It needs to establish standards of judging and selecting the online information.The fifth chapter discusses how the traditional mass media to select and judge the internet information. This chapter analysis the reliability, authority, objectivity, accuracy, timeliness of the network information from its content and form. Then it discusses the standards of judging online information.The sixth chapter talks about the pattern and points of using internet information and the traditional mass media how to guide the online information. Traditional mass media publish news information is slowly than the internet. But it can focus on the depth report and investigative reports. The traditional mass media should concentrate on the reliability, authority, objectivity of the news information. The online information often present a piece of the truth. Even there are lots of rumors and false news online. But the traditional mass media have the ability to excavate and find out the truth, identify the context, distinguish the real one and guide the public opinion.