| Digital publishing will be the trend in the coming years because of limited resources, technology development and reading performance change. Now it is the hot spot of the traditional publishing industry, IT Industry and new medias. However, with the development of digital publishing, digital publishing industry has many problems in industry chain, profit model, etc, which need to be solved. Meantime, traditional libraries are looking for solutions to improve service concept and model and initiating movement of Lib2.0 with the support of many experts.Based on the research and discussion of digital publishing worldwide, Chapter II systematically set forth its concept, development, industry chain, business model, etc and focus on analyzing the problems domestic digital publishing industry is facing and need to solve at the initial fast growing stage with comparison with foreign digital publishing development. Chapter III demonstrate the definition, concept and technology of Lib2.0 and tell the relationship and difference among digital library, Lib2.0 and digital publishing and put forward developing digital publishing based on Lib2.0.Chapter IV combine library demand and the digital publishing development to demonstrate the feasibility to develop digital publishing based on Lib2.0. Digital publishing can not only help build digital resources of library but also become new business model in Lib2.0 movement. Library as the platform can easily solve those issues of digital publishing industry like standard, copyright and profit making. Developing digital publishing based on Lib2.0 can not only further develop Lib2.0 but also develop digital publishing healthily.With the above, the author put forward two business model of digital publishing based on Lib2.0: academic digital publishing and cultural digital publishing, based on which we can define different business models. Accordingly, libraries and publishers can play different roles in the industry chain as for their own business model. This is the new concept here. As the complement to theory demonstration, here thoroughly introduce and systematically analyze the case that Shanghai Digibook Inc.develop . cartoon digital publishing based on Lib2.0 and further demonstrate operation feasibility, advantage and future of digital publishing based on Lib2.0 from microviewand analyze its sustainable development, strategy and focuses as the reference forthose companies already engaged in the digital publishing business and to be engagedin the digital publishing business.Finally, the author summarize developing digital publishing based on Lib2.0 frommacroview. |