The Mode Of Network Communication In The Web2.0 Era

Since2004, the international internet has grown from Web1.0 to Web2.0 on the mode and concept of the information organization which makes it extensively get into every aspect of the social life. Various types of Web2.0 sites are established all over the world. Some new information carriers, such as Blog, Podcast, Search Engine, RSS, SNS, exert an influence on the internet use. What they are changing is the way people producing, working, living and studying. According to the "2005-2006 Situation and Trends of China's Web2.0" which was issued by th e China Internet Association Organized in 2006, it reveals that there are signs of prosperity in China's Web2.0 market. Therefore, it is necessary to conduct a study about the features and influence of the Internet communication in the Web2.0 era. It is the very practical significance and academic value of this issue.Compared with Web1.0 which concentrates on data, the most important feature of Web2.0 is user-oriented. The fusion between an internet user and another, activities online and offline has really come true. The thesis holds an assertion that the increasingly multivariate communicators and the content control by the channels both serve as a representation for the inner trend of Internet development. With the technology stepping up to perfection, the means by which communication is realized via Internet will impose such influence on communicators, contents and website management as can't be underestimated.By analyzing the domestic famous Web2.0 site, Douban, which fully reflects the changes of the Internet communication in the Web2.0 era and relying on the analysis and research of the social function of the network communication, this paper hopes to solve the following problems: After entering the Web2.0 era, by the technological innovation of the network, what changes will be brought into the means and modes of the mass media? And what changes will be brought into the social life and culture? The writer hopes that through the solution of these several questions of thinking and looking ahead, the academic research can be translated into practical results and some practical way of solution for the development of social life could be provided.