Chinese Media Resource Allocation Uneven And Countermeasures Study

Media resources refers to the dissemination of news media in the use of social resources, including physical and nonphysical category, media resources including medium environment, resources and media information resources, media audience resources and media internal resources. In today's society political, economic, cultural and education level, the influence of media resource allocation, this trend of inequality and the development level of along with the social economy are not narrow, instead are still growing, deepening. From on macroscopic uneven distribution of resources, media will affect social whole goal the realization, from the local media resources, uneven distribution will affect the whole development of journalism, such as: medium resources between the uneven distribution of news media leads to unbalanced development between rural news career development lags behind, there is a gap between news reports, etc. So by the media resource allocation problems caused by uneven, we should solve the uneven distribution of resources of medium this problem not only need to push the media, news media development idea, system and mechanism innovation, also needs the government to strengthen the support underdeveloped areas, strengthen the contact information to groups and contact number frequency.