Study On Book Publishers Company Of Chongqing Improve Digital Publishing Current Situation And Strategy

During the 21 century, digital masses become perfection and developing faster and faster, and they turn into an very important part in our daily life increasingly. Be just like Marshall McLuhan considered that, technological updating would effect people's way of thinking and change their life habits. Then against this backdrop of digital publishing, technical innovation is effecting our deology, and then it will compact the way of accepting knowledge and the reading habits, and the traditional publishing will face the new concussion. In despite of tradition publishing takes up ascendancy, online and mobile phone publishing impact the tradition way,and it faces new opportunity and challenge.As the youngest and Fastest-changing municipality, Chongqing will vigorously develop the cultural industry, as the fresh force, traditional book publishers take very important part in building culture industry. They should grasp the favorable time to occupy a leading position, so it's a effective way to improve digital publishing.The book publishers of Chongqing is the object of this paper, analysis the situation of digital publishing, and compare with other cities, analysis its sain and ehe, and put forward the suggestion for improve, then strive to find a way for the digital publishing of Chongqing.