Research Into The Construction Strategy Of Four Brand Dimensions Of Digital Magazine

Digital magazine emerged a novelty that depends on internet, along with rapid development of computer technology and further popularity of internet application. People recognize this media widely and are attracted by its novel reading. Recognized as an important part of digital publishing industry, digital magazine has entered into new adjustment stage after short boom in 2005. Such tortuous development stimulates more and more specialists and scholars to do researches and discussions. How to improve the digital magazine develop stable and sound, that's an important thing for all the colleagues and researchers to research.By summarizing and analyzing the current research state of digital magazine, it's finding that researches into construction strategy of brand development are relatively a new researching field. The author suggests brand development would be the industrial orientation that based on the construction of 4 brand dimensions, which inspired by "5 stars model of brand value". The thesis generally narrating the content classification,customer scale of the third digital magazine, compares brand cases both home and abroad. Then author used SWOT to prove the feasibility and importance of brand construction, in order to improve brand magazine as a core power to support sustainable industrial growth. The thesis deeply analyzes the effective construction strategies in fields of popularity,cognitive,favorite and loyalty respectively, as well as the focus points and skills. There also proposed effective strategies of 4 dimensions construction that based on cases analysis, which highlight its feasibility and efficiency. The creation of the thesis reflects on the suggestion of 4 dimensions construction in brand development that emphasis the brand construction all the way.