The Legendary In Basin

Accession to the WTO, the fierce competitions are unprecedented among China Television Medias. JiangXi satellite TV were surrounded in the central strong region, on all sides,as if the basin , Faceing with more dangerous situation, more intense competition, had to break the shackles of the old ideas, innovation and change, to create their own brand channels,it is more urgent to carry outbrand strategy and made it be effective implementation , Is the only way to truly break through awareness of the basin, to achieve the objectives of the rise in central,and become a strong national meidialbrand ,in the course of time ,to realize the strategic objetive of accaimed sociial benefits,socialand economic benefits ssustained growth.It is to try my best to analyze the competitive environment and the existing advantages and disadvantages of brand strategy about Jiangxi Satellite TV thought using the brand theory, integrated marketing ,precision marketing theory and strategic theory in this article , and made their views on the brand development strategy of Jiangxi TV in the future .In the first chapter of the papers, a competitive environment that Jiangxi TV has to face has been presented, and Jiangxi Satellite TV in which an of environmental conditions has been objective analysised.The second chapter is key sections , analysis,study and draw an coculusion : On hand Jiangxi TV strategy has the advantage of the existing program brands and brand positioning activities of the clear-cut, having influence in the country, integrated Marketing more successful,and make the channel into the national influence of TV camp; the other hand Strategicshortcomings is that Channel position is not accurate, not clear-cut features,and the channel brand management lag. The third chapter is also the focus of the chapter, put forward it is necessary tore-position with"Red·Mainstream discourse"brand Channe as a strategy for future development in Jiangxi Satellite TV ,and to the implementation of the new product development strategy,to carry out marketing channels, business channel brand, to maintain profitability under the guidance of precision in theory brand , achieve the ultimate goal to be one of the best brand channel in our country, guarantee the maximize value and continue the efficiency value-added.The paper is about 50,000 words by the composition of the foreword ,the first chapter, ChaptersⅡandⅢ, as well as concluding remarks.This lesson make recommendations for the future of the brand development strategy of Jiangxi Satellite TV through the horizontal in-depth comparison, data analysis and case analysis,and the writer hope some forward-looking reference to the meaning or value for the future development in Jiangxi Satellite TV, and a role model and inspiration value for other development of another Satellite TV .