| TV live report is a kind of communication way that the sound and image of the reporting scene and the announcer's oral reports or commentaries are synchroly broadcasted at the same time when news events are happening and progressing. This form attracts audience in intense feels of scene and participation, and is a kind of report way that can most embody TV nature attribute news, also is becoming the best channel by which people accurately and timely know about the up-to-date development dynamic of world. Today TV live report has maximal advantage beyond doubt when news regard making great efforts to run after speed and strengthening effectiveness as the competing means. This paper, based on multidisciplinary principle such as TV journalism, communication and psychology and consulted the advanced research on TV live at home and abroad, has carded the concept, developing course , evolution characteristic and motive force of TV live from journalism perspective, and discussed on its spreading advantage and society significance, then emphasized on analyzing the factors of affecting TV live, at last analyzed and forecasted its development prospect. TV medium can bring charm and advantage of TV live into play step by step and make it becoming the motive power of TV life when we scan the development prospect of TV live with macroscopic visual angle and think deeply its development strategy and facing crisis. |
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