The Recreational Feast For Civilian

With the popularity of the mass media, the development of TV technology, and audiences' demand. As a new TV art Style, TV entertainment program broke the situation that TV program just as a stool for political ideology, enriched people's spiritual and cultural world. However, with the speeding up of TV market-oriented, Chinese TV entertain program Faced with some difficulties and challenges.This article began with mass communication and cultural study, uses the cross-study method, the case-study method, and the functional-analysis method. Firstly, on the base of the definition of TV entertainment program, overview its develop stages, including variety show program stage, games and amusement program stage, puzzle program stage, and TV reality show stage; next elaborating Chinese TV entertainment program's present condition; at last analyze the problems of Chinese TV entertain program, and give some reasonable advices. Thereof, get the Conclusion: with the passing of 20 years, Chinese TV entertainment program's structure getting more and more reasonable, the form becoming multiplex, the purport becoming civilian from entertainment, the concept of brand tend to mature. But Opportunities always along with challenges, we must hold on Chinese TV entertain program independent innovation, nationalization, separate audience, then we will meet Chinese TV entertainment program's new situation.