The Research Of Library Information Service Marketing

When the period of information arrived, the rapid rise of social information poses service of library information service a serious challenge, The library information service station uses the tradition passive service mode has not been able to adapt the fast growth society information need far more. The dual pressures which transforms from the exterior challenge and the insider information service mode urge the library information service to seek for a development the breach。Marketing is an applied science, be always regarded highly by our country academic circles and business community。More and more enterprise and organization gradually realize if being going to get victory in fierce market competition. If the important points are successful discern, distinguish, appraise, choose and make use of a chance and reached the target,you must understand the principle of dawn marketing and sales right away and take the secret of marketing.Library information services under social economy environment, need to have broken the routine service concept, Know the position that is in correctly at present, Use the marketing theory analyze and know the information service present work of the library with the economic mode of thinking, scientific process, systematized and present work of going with the idea of marketing are that the books are in charge of a development trend of information service.At present, research of information services about introducing the marketing theory to most of articles are to combine the single theory in the theoretical system of marketing with information service, explain it under the guidance of this marketing theory and how launch information services, lack systematicness and globality. This text initiative based on the linking degree from two pieces of strategy and tactics of the whole system, have fully explained the theoretical system of marketing and on the basis of fully understanding, analyzing whole marketing theory, combine the association of strategic 4P of marketing(Marketing Researh,Market Segment,Target Marketing,market orientation)and tactics 7P of association(Product,Price,Place,Promotion,Physical evidence,Person and Process).