China's Cultural Values The Diversity Of The Media And The Dominant

In recent years Chinese values and culture media showed the trend of diversification, but this is not the dominant value orientation of the weakened or deviated from, the two are unified.China's cultural values-oriented media is a process of transition. After new China was founded nearly three decades, the media types of small and very popular, mainly the voice of the Government, the values of the one.Since reform and opening up the continuous development of media forms, reflect the different values of Western academic works, literature, film and television works, as well as other products with cultural content reached our country, a different discourse symbiotic pluralism. Therefore, the media cultural values from one to another. However, the culture of publicity and education sector-led socialist core values remain unchanged, to maintain the pluralistic nature of the government-led.Pluralism is not in contradiction with the dominant, the right to guide the Chinese culture values the media need to correctly handle the relationship between pluralism and led, in this article from the cultural values of the impact of media-oriented political, economic, scientific and technological factors in three aspects of analysis, pointed out:not because the economic benefits the value of the spirit of sacrifice; to constantly improve the way the mainstream ideology of publicity, as far as possible for the people to take the form of popular; it is necessary to allow the others, but also on the network, mobile phone text messages and other new types of media management.