The Research On Chinese Video Sharing Website's Media Ecology

With the rapid increase in broadband Internet users and the rapid development of Internet economy in China,the impact of video sharing website has permeated every aspect of social life,and become an important part of life to large number of Internet users.More voices and images from the grass-roots are sent,people began to concern about life and display themselves in unprecedented visual angle and fresh greenness. Video sharing website fundamentally has changed traditional image communication mode,and proclaimed that a new era of new audio-visual media is coming.Chinese video sharing website is at a crucial period of exploration,the media environment is still unbalanced.The imbalance is created by the internal factors and external factors,and it will constitute an obstacle for the development of the video sharing website.Therefore,strengthening the study of video sharing website,and guiding this new vector species to achieve sustainable development,are necessary.The thesis is based on media ecology,brings in ecosystem,niche and vector populations, investigates systematically survival state and growth process on Chinese video sharing website,analyzes deeply the relations and interactions between the video sharing website and video sharing website and other medias,and analyzes the plight of the current development on Chinese video sharing website.Then to explore the breakout path of sustainable development for Chinese video sharing website.There are seven parts in the thesis.Introduction describes the origin of the research topics and research status,suggests that the purpose,significance and research methods The first chapter discusses the theoretical basis of this study,defines the concept of media ecology,and ciscusses the theory of media ecosystem,media niche and vector populations.The second chapter sorts out the relevant concepts on video sharing website,and clears its definition and characteristics,then reviews the birth and the development of video sharing website in China.The third chapter analyzes Chinese video sharing website's external environment, that is, economic environment, political environment,cultural environment,technical analysis of the ecological environment.The third chapter brings in the theory of niche and vector populations to analyse the two foundational resources of Chinese video sharing website,for example content and users,and investigates the ecological relations between the video sharing website and video sharing website and other medias.The fifth chapter analyses the plight that Chinese video sharing website is facing in development,and thinks about the breakout paths in the current situation.The sixth chapter summarizes the whole development on Chinese video sharing website,and points out the flaw and the direction that the next step will be to.