Research And Implementation Of The Marketing Management System For Telecommunication

The development of mobile communication makes the number of mobile users increasing dramatically and brings communications industry a huge profit, but also hidden competition. Traditional business can not meet people's needs, and in order to meet customer needs communication operators introduce more and more targeted customer marketing activities. In the face of so many marketing activities, the workload for management is very huge.Fully controlling customer acceptance of new business, understanding the reflecting information from customers and tailoring personalized business become to the most urgent needs. However, Currently the management system relies on traditional manual implementation and lacks of effective automation support, which not only wastes the manpower and time, but also is difficult to achieve the continuity and systematic of the business management. With the arriving of 3G, types of business will be more complex and the traditional manual management will become increasingly difficult. A new management operations platform is required to appear immediately.Popular platform for the management and office can not clearly adapt to the massive data and complex business processes in the communications industry. Marketing management system, which bases on J2EE architecture, is the new platform for management and operation for communications data management and operations. This paper describes the project design and implementation in a well-known company and focuses on discussing the application software design. Therefore we will have a new knowledge about the data management and operation and have a certain understanding about the project development.First, this paper combines the characteristics of mobile communication system, analyzes the functional requirements and non functional requirements, and explains in details the system requirements. Based on the analysis of demand, we have a system architecture design. With the SOA architecture thinking and multi-layered architecture design strategy, the management system achieves basing on the J2EE architecture framework platform AppFrame.Then, we design the system from the different angles such as the functional, data, interface, design and operation. And then we take the marketing executive management module as an example and introduce the design and implementation of this feature in the database access layer and the corresponding category page processing layer in details, and give the overall effect map of the system.Finally, the system development processes are summarized and some constructive comments are given for further improvement. In a word, we explore the component Framework Platform the (i.e.AppFrame) basing on J2EE regulation and consider the demand for mobile communication services and we design and implement a sales management system.