Produce And Consume The Emotion

As an old saying goes:" Touching one's heart is based on one's emotion." Emotion is both the access of spirit and the blood of art. Since 1990's, the emotional TV talk show has come into sight and made a lot of tears of audiences for its ture, homely and warm style. However, because of the speculation, privacy exposure and conflicts intension by all kinds of media, the'holy'emotion is now becoming a tool for amusement and abreacting. And the TV show is also confronted with a crisis which allows of no delay.This paper takes the TV show as subject. And in the frame of sociology and communication, it makes a comprehensive research through the method of interdiscipline, both from the macro to the micro and from theory th practice.At first, combining with the sociological ontology, epistemology and on practice, the paper points out that emotion is human nature, as well as social fact or social action. As a kind of'subjective social reality'the development of emotion is connected with social stucture closely, therefore, the rise and decline of emotional TV talk show is related with the change of social context. Morever, the postemotional society gives birth to the TV show in our country whose expansion makes'private discouse'step into'public domain'. In addition, from the perspective of communication, the screen now is filled with emotional TV talk shows whose texts are sentimental stories. As for communicator, on the one hand, these shows are helpful for media institution to reap huge commercial profits; on the other hand, they build up a public stage for guests to exchange emotions and abreact. At the same time, in the process of emotion exchanging, the audiences not only are satisfied with their peeping consciousness, but also gain some emotional compensation as well as the balance of mind.It is noteworthy that this kind of shows has sunk into an embarrassing siruation, since the end of 2008 when the SARFT implemented a'rectification'on it. In ditail, there are many shortcomings in such program, such as homogenization, fragmentation and vulgarization. In spite of that, its developing prospect is:firstly to bring out the interaction in the environment of new media; next to achieve the union of sensitivity and rationality; and last to make creation on orientation, content and form.Indeed, the emotional TV talk show plays an important role in the process of building harmonious society, but its negative impact is that audiences are cultivated unconsciously in the emotional bombing, and their'subjective reality'is different from'objective reality'in some degree. Abviously, the impact is neither beneficial to the growth of people nor to the harmonious development of society. Therefore, the author expects mass media can create a harmonious public emotion home for people, based on the positive, optimistic and healthy content.