| Since the reform and opening up, China's modernization construction has achieved rapid development. As one of the driving force of social development, news programs are constantly changing and innovation, and this change has become a major content of China's TV reform. China's TV news report gradually fit the audience's needs and demands of the times in imperceptibly influence.The essay is start from the history perspective, integration and retrieval China's television news reports Philosophy from the reform and opening up, sum up the new era of China's TV news program.In the incipient stage of reform and opening-up (1978——1992) after the Great Cultural Revolution, the television news programs has higher requirements in news essence and effect. Use the live mode in the big events, increased political transparency, and enhanced he audience's active sense of participation in politics; With the continuous progress of reform and opening up, economics news has also made a breakthrough, TV media shows the good nature of the media service, has brought many benefits in people's living standards; Television news programs on newsgathering, editing, transmission, broadcast and so much progress brought radical changes in the form of news. The diversity of television news become the fundamental of vitality; As the banner of media units, commentary program is a guide method of TV media, in this area, it has achieved some considerable success. TV news as a means of guiding public opinion,"Observation and Reflection"is a important milestone.The medium-term of reform and opening up(1992——2003), Chinese TV into the transition phase. "Topics in Focus" kicked off TV media supervision by public opinion in new area, depth reports becomes mature, sense of social responsibility has become even more evident. Timeliness as the pursuit of information, it is also reflected at this stage. TV media make full use of advanced communication technologies, make full potential in the timeliness; New China accelerated the pace of into the world after the reform and opening up, China's TV news programs has more connection with the world, earned an excellent reputation, TV News internationalization has become more obvious. Meanwhile, viewers made higher demands of TV media, increase number, extended hours, promote status are become effective means of TV news programme, comprehensiveness of the news is well demonstrated.The rapid development period of reform and opening up, Since 2003, TV news has a new leap. Under the guidance of the principles of the "three adherences", the emergence of "Livelihood News" and "Talk news" proved TV news programs have become increasingly aware of the audio-visual needs of the audience, gained great development in an increasingly liberal and democratic environment; The news forms of "Being proactive" reflects the need for information disclosure, Chinese media grow up during the "SARS" events, TV media come to realize that it has not shirk its responsibility ensure the Audience's right to know; More importantly, into the 90's, "People-oriented" concept into the modern media's vision, in a typical catastrophic news about Wenchuan earthquake, humanistic care had a good expression in TV news; With the audience constantly enrich on the information needs, TV news audience rating has become an important measurable indicators, feedback from the audience have a vital role for TV news programs, subjectivity of the audience become increasingly evident.Since the reform and opening up 30 years, China's TV news programs has become increasingly rich, and also increasingly concerned about the needs of the audience. As a "barometer of political culture," TV News completed a magnificent change in a more democratic political atmosphere, among the more market-oriented economic background, with the help of more advanced techniques, and in the more cosmopolitan cultural integration, it's laid a solid foundation for the China's TV news programs to stand a pioneer in the world in the future. |
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