The Analysis And Solutions Based On The Plight And Development Of Evening Papers' Literary Supplements In Beijing, Shanghai And Guangzhou Around The Internet Age

"Beijing Evening News·Wusetu", "Xinmin Evening News·Yeguangbei" and "Yangcheng Evening News·Huadi" are the prominent representatives of city evening papers'literary supplements in China. After about 60 years set ups and downs, they have enjoyed a wide range of visibility and reputation was well received by the trust and favor of the reader.In the 21st century, with accelerated networking, new media content forms and modes of transmission continue to impact on the traditional press, forcing evening post literary supplements continuous reform and innovation in response to fierce competition.This paper is aimed at make cross-cutting analysis and research based on the evening papers'literary supplements such as "Beijing Evening News·Wusetu", "Xinmin Evening News·Yeguangbei" and "Yangcheng Evening News·Huadi", respectively located in Beijing, Shanghai and Guangzhou, have a exploration of living conditions, special characteristics, competition and integration, innovative forms, etc. of the domestic evening papers'literary supplements under the impact of the acceleratory process of network, and then explore the meaning and value of evening post literary supplement continued development, as well as their future prospects and development direction.The author has done a sampling content analysis and comparative study based on the three supplements, and timely attention to their latest development status. Results showed that the three evening papers'literary supplement have a long stick to the traditional literary and artistic style, based on the geographical nature and human characteristics to explore the evolution and style innovation; actively respond to the network times on which the evening papers'literary supplement market is shrinking, the readers are washing out, and facing other negative status. They draw on and use the advantages of new media to open up markets, demanding for change to alive, and emitting a tireless human color and charm. With the reorganization of the newspaper market, the reform of content and layout of the newspapers, as well as the continuous expansion of the industrial chain, "Beijing Evening News·Wusetu", "Xinmin Evening News·Yeguangbei", "Yangcheng Evening News·Huadi", this three evening papers'literary supplements on behalf of the domestic highest level of long-standing issue of supplements, will regain a lot of readers and researchers in a new period of development.