Research On China's Blog Advertising

As the outstanding representative of Web2.0, Blog reveals the rapid development momentum from the very beginning. In the boom of "Celebrity Blog" and "All Blog", Blog has gradually become popular and commercialized, the value of Blog advertising appeared. Blog advertising based on blog platforms come into being, and become important means of Blog website profit.Blog advertising as a new form of Internet advertising, though only a few years'development in our country, but the presentation of the huge development potential and good prospects, lead to advertising academics and industry attention. How to understand Blog advertising better and grasp the operation law of the Blog advertising is the direction of this thesis.This paper outlines the Blog and Blog advertising firstly. It contains the reasons for the rise and development of blog history, blog advertising meaning, form and history. From doing this ,try to understand the Blog ads in a whole way. Then analyse the main Blog advertising, Blog advertising is an overall operation of the process, In the Blog ads campaign, Advertisers, Advertising agencies, Blog master, BSP and Blog readers, are the main Blog ads. By analysing the characteristics of the main Blog advertising, to grasp the interaction relationship in the main body of Blog advertising.Blog advertising has these features: targeted, interactive, information hiding, timeliness. Advantages of these communication enhance the spread of the value of Blog advertising. Blog advertising business value embodies in the advertisers ,Blog master, BSP and Blog readers. Effective advertising strategies can achieve the value of Blog advertising. Blog topic advertising strategy, Blog targeted advertising strategy, Blog interactive advertising strategies, are the main operational strategies.This last part is the reflections on the development of the Blog. There are some problems such as monitoring, credibility, interest disputes and evaluation in Blog advertising. These problems existed affect the development of Blog advertising. To solve these problems in Blog ads,we put forward corresponding countermeasures. strengthen the supervision of Blog ads, create blog media credibility ,rationalize the relationship between the main Blog advertising, improve performance evaluation system of Blog advertising, these are effective ways of Blog advertising issues. Finally, the future trend of the development of Blog advertising are mentioned, Mobile Blog and micro-Blog will be the new favorite Blog ads.