Reading Crisis And The Editors' Mission Of Culture Communication Moderator

It is an important activity in people's life to read. Reading is main means and important way to know the world.More and more people gave up reading with the increase of social pressure and speeding up of social rhythm.We are experiencing a crisis in reading, as book reading rate of our country become slow-down, no more than 50% since 1999. Read crisis is reflected in more and more people gaving up reading, readers of shallow reading and utilitarian reading increasing,Read crisis created not only because of political factors and economic factors, but also of the environmental impact of the external media .Even more importan reason is media itself. Read crisis brought about serious consequences, including the reduction of book readers, weakening of social function, reduction of people quality and national soft power .As book publishers, core strength of publishing house, deputy of advanced culture and advanced productive forces, book editors must shoulder the mission of cultural transmission: Book editors should spread the classic book, publish quality book, and even invited the famous author create small works with rich content; Book editors should be prepared to book publicity, including advertising the book, published book reviews, opened book fair; Book editors should do their best to create a good reading platform to help build up good reading mechanism. To sum up, book editors should take up the mission of cultural dissemination, establish a modern publish with deep-seated cultural elite producting market environment and cultural environment, encourage all to read and guide the public to read with deep-seated cultural elite products, making reading become part of our life.The main idea of this article is editors should assume the mission of cultural transmission under read crisis. Article includes four parts:The first part is research of reading and book, including the definition and function of books and the definition of reading and reading development in diversity..The second part focuses on the causes of the reading crisis. First,point out read situation of our country, that is, more and more people are not reading, light reading readers and to utilitarian readers increasing. Then, point out the causes of the national reading crisis, including external environmental causes and the reasons of the media inside. External environment factors include the impact of competition coming from multi-media and changes in reading style of audience; More importantly, the internal reason of media is more import, including poor quality books, books propaganda is not enough and the lack of reading platform and good reading mechanisms.The third part discuss the consequences of reading crisis, mainly related to the reduction of the reader, weakening of books spread function, the decline of people quality and the weakening of the national soft power.The fourth part is the center of the article in order to discussing the mission of cultural dissemination . First, book editors should discover the source of good books, improve their editorial quality, grasp bookshe long-term benefits and short-term benefits , establish good publishing system, publishing excellent books; Second, advertising the classic book, publishing book reviews, opening book fair , and ncreasing propaganda books; Finally, the constructing readers club and online communit, providing readers with good reading platform.