TV Talk Shows In China Brand Construction And Operation

Brand is a product of market competition, while it is also a tool for market competition. Intense competition in the media today, television media, and brand management has become a breakthrough success. China's TV talk shows in just a few decades has developed a vibrant, from the Borrowed the "talk" to the brand program after another, my TV talk shows both the hardships they have gone through a rough road of the brand. TV talk shows the construction of the brand has become the TV media-related majors are the issues of common concern. Therefore, today's TV talk shows in China brand construction of far-reaching significance. In this paper, more scientific research, summarizes, case observation and other methods, Thought domestic television programs of the Talk to a comprehensive analysis of the graduate student's perspective our brand building television talk shows strategies, steps, elements, etc., and for our country brand building and operation television talk shows offer their views on the situation.