Reseach On China's TV Talent Show Indusdry Chain

As the result of dependenting on advertising as a single profit model,the development of China's TV media industry has been hampered. Development of multi-profit, expanding TV industry chain has become the consensus of TV media operators. TV talent show is becoming a highlight of the China's TV industry new economy,which be represented by the "Super Girl". However, compared with mature industrial mode of operation of foreign TV shows,there are many number of problems about the industry chain of China's TV talent show. To break through existing bottlenecks and to improve TV talent show industry chain not only contribute to the development of domestic television content industry,but promote China's cultural products in the global TV market competition culture to achieve breakthrough.This paper uses the theory of industry chain to study the actuality and deficiency of the industry chian of the Chinese TV talent show by Super Girl Case. First of all, to clarify the status of domestic TV shows by analyzing the development process of domestic and international television talent show. Then,to sum up the basic experience of building the industry chain of the "Super Girl" through analyzing it's structure of the industry chain in detail. This paper argues that "Super Girl" chain of success the following reasons: firstly, relying on the high-quality TV programs maked by Hunan Satellite TV which has created a strong platform; secondly, to pay attention to "Idol cluster effect" and cooperation with new media in the extended projects of industrial chains. Then the article will diagnose "Super Girl" industry chain to reveal the shortcomings of China's TV industry chain through analyzing the key factors that affect the quality of the industry chain:program brand management, research and innovation programs, derivative product development. Finally, to analyze and demonstrate the path and initiatives of the constructing television talent show of the industry chain'from the four aspects:implement commission, create a new marketing model, develop various derivative chain,strengthen protection of intellectual property TV shows.