The Rise, Development And Impactment Of Domestic Podcast

Network audio and video podcasts will combine together with the terminal device, completely subvert the traditional mode of transmission, to the traditional media has brought opportunities and challenges. This thesis use the literature review and content analysis method to study the rise, development and impact of podcasting.The paper found that the rise of podcasting is not created by a single motivating factor, but many drivers together in one. First, advances in network technology provide sufficient technical preparation, which is a prerequisite; second thanks to a mature network of audio and video, the third due to the needs of users, which is the fundamental driving force; Fourth blog audio and video provided sufficient basis in reality, and eventually separating from the formation of the parent blog podcast.Podcast production and early development stages of the first to entertain friends in the main, small number of podcasts, content is more fragmented; then, many IT professionals, traditional media and other online media discovered the podcast prospects, have joined the ranks of podcasting The establishment of a large number of podcast websites, there has been vigorous development podcast situation.Through the podcast and broadcast television, VOD, blog were compared, and podcasts communication with the communicator diversified, personalized dissemination of content, mode of transmission of such non-linear propagation characteristics. Podcasting is a new media network, it produces and the development of human and social development to a certain influence, mainly in the following four points:strengthening the network of audio and video transmission, the network audio and video anywhere-free; to promote the extension of traditional broadcasting media, traditional media and network technology between the media, communication and other aspects of functional integration; to traditional radio and television in the dissemination of content and so can be extended;, updated and mode of transmission media such as radio and television.As a medium of the Internet on behalf of Web2.0 era, Podcasting has been favored by advertisers.We believe that with the coming of 3G era of mobile podcasting will have more development space and an optimistic outlook.