Development Planning On Digital Newspapering Of Shenyang Daily Newspapering Group

In the 21st century, especially after China joined WTO, the newspapering has entered an unprecedented fierce competition in the stage. The rapid development of information technology contributed to the formation of multiple communication patterns. Networks, and other digital medias will press the tremendous impact of changes to a historic juncture. In such a great environment, both opportunities and challenges are existing together. the domestic newspapering have launched digital newspapering frequently on the exploration and try. How to make use of emerging technologies and means of new technology tools to transform traditional newspapering's production processes, and to release the information contents several times after each creation by means of cross-media production are the enormous challenges being faced by every media.Shenyang Daily Newspapering Group, as the mainstream media of the northeastern region, facing the severe challenges, has seen the opportunities for development. That is sparing no effort to the development of the digital newspapering, strengthening information-based platform, taking the way of diversification and cross-media development, actively promoting the traditional Newspaper strategy transformation and industrial upgrading. It aims at striving to explore a set of examples used for reference on developing the digital newspapering applied to the regional provincial-level media in the new historical conditions. Therefore, this paper works out the the overall planning for the newspapering development of Shenyang Daily Newspapering Group.First of all, this paper analyses the status quo of research and development process comprehensively of the domestic and foreign newspapering when engaged upon the exploration and practice of digital newspapering. On the basis of these, SWOT analysis method is adopted to analyse strengths, weaknesses, opportunities and threats carefully of the development of digital newspapering for Shenyang Daily Group as a regional newspapering media group at central city along with it's development process of digital newspapering. Thus, a strategic choice of ST combination as strength to threat are made. At the same time, by clarifing the existing problems and root causes, the digitalization demands are presented based on the development strategy of digital newspapering of Shenyang Daily Group, as well as the strategic objectives and it's construction contents for developing digital newspapering are determined. Then, the Business Process Reengineering (BPR) closely connected with Information Systems and Planning (ISP) is adopted which is also a mainstream and avant-garde method, in order to re-design the existing business processes, organizational structure and corporate identity system. Next, the information system architecture, the information image and the information training of Shenyang Daily Group are. planed. It presents general principles for Implementation plan. Shenyang Daily's NSA is designed consisting of seven subsystems such as EIP, ERP, MediaCRM, Electronic Commerce Platform for the digital newspaper of multimedia, Solid Media System of two-dimensional code system, Digital Assets Management System, Searching Platform of classification for news. The function structure of their subsystems are also designed in detail. The mechanisms for integration and coordination between the various subsystems are described later. Subsequently, A set of guarantee measures for institution, finance, organization and safety are put forward.In the end, the paper is summarized and further works are assumed.