| With the varieties of such factors as the development of the glob-alianzation and information tecnology,the accelarating of the pro- duct life,the complication of the customet's requirements,etc,firms gradually compete violently,and the complication mode also turns gradually.Various evidences express that the competition mode between firms has already turned from the static state to the dynamic state.The existence and development of all firms under the synamic state competition have been becoming an important topic that the theory field and industrian circleses pay attention to together.The research of this essay is the biological medicine industry.Atpresent,the global biological medicine industry is developing with a kind of unprecedented speed,and causing profound influence to the mankind's healthy.The biological medicine industry in China faces the unprecedened opportunity and huge development spaces. China had joined the WTO,and the market system is developing perfectly, so the biological medicine industry is gradually vigorous.How to make use of the important and strategic opportunity well,avert from the threat in the enviroment,exertive oneself advantage,overcome the short-age,cary out the fast development, shorten the margin between the international multinational company,is the actuality that each bio- logical medicine company must face.According to the practice of Shandong C.P.Freda Pharmaceutical Co.,Ltd , tightly around the problem that how to raise the competition ability and obtain the market competitive advantage in the dynamic state of competition environment,this essay begin with the theories about the competitive strategy ,make fully use of various information outlets,study the opportunity and threaten of the exterior enviroment,utilize some analytical tools,select the approriate competitive strategyfor the company,and provide viable suggestion to the implement.At the same time,I hope this essay can provide some lessons for other companies inside the profession. |
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