Furniture Authorized Store Design And Research

The residence building will continue to expand in 21 century, as the most important things in residence, furniture consumption will continue to grow and keep 15% increase rate per year, to predict 300 billion RMB in 2015, without any doubt, the Chinese furniture line has a big room to grow up. It is necessary to enter into WTO, challenge and opportunity in the furniture market will be more competitive. In France, 40% furniture enterprises adopt authorized store to sale, the Europe furniture company "North Europe style"entered China in 1993, success to open several hundreds authorized stores in beginning years. Many Chinese furniture corporations, inspired by this idea, like Huang Chao, Window of City, Qu Mei adopt to "brand strategy", and therefore furniture authorized store gradually becomes a main sale mode. However, in recent years, many factories turn to decay due to misunderstanding of authorized design idea, so more and more attention are paid to authorized store. Based on the very competitive market, authorized store is not only a very important sale mode but also a visual image of corporation as well as key factor of development in the very competitive market. To research new idea for authorized store is an urgent and key task for our furniture industry. This study, based on the chain of "Production, Need, Sale"and the requirement of "Just in time", breaks through the narrow design idea, emphasizes environment while expands a comprehensive, systematic, scientific design idea for authorized store, therefore, the products would not sell well while any of taches turns to out of joint. This paper analyses and summarizes the furniture developed trends; predict the future trends of furniture line; from the point of view of utility, in allusion to discuss the problems that enterprises encountered. This study emphasizes the design idea of environment, brings forward the new idea which based on product characters, and it is also of great benefit to building atmosphere of living, achieving the expecting aim, forming the vivid authorized image. To promote furniture authorized store a more wide grade, advance a more scientific and comprehensive idea, including furniture design, product, management, sale and environment of store, it is somehow innovation and practical significance, helps to increase authorized design level, decreases the aimless and random in furniture market, avoids some resource waste, meanwhile, there are also some practical significance and useness to enhance competition for enterprises as well as accelerate furniture market development.