| With the development of the past 20 years of business of project supervision of our country, after joining WTO, the project supervision industry of our country will be in line with international standards gradually, move towards the consultation of project including project supervision. In the face of the development of the trade, the change of the market, what development of better new situation of adaptation the project advisory company of FangZhou is, how to make enterprises big and strong the first flagship which become the highway engineering consultation of China.It is the question that FangZhou enterprises must consider , which is starting point that this text is studied too.The author has consulted a large number of documents on the basis of combining one's own practice, including specialized work , management periodical , online materials and author's job record, adopt qualitative analysis , study to extant materials , use four working law , Boston matrix ,etc. FangZhou competitive strategy , project of advisory company , the other side of method . carry on research, combine consultation's development course of foreign project, propose planning to make the competition advantage through a series of mounding the s FangZhou brand, in order to make the project advisory company of FangZhou make big and powerful constantly , realize the long-term goal of company's development.The innovation of this text lies in applying the competitive strategy theory of the brand to the development strategic research of the project advisory company of FangZhou, plan after putting forward a set of brand competitions of meeting the needsof development of advisory company of the FangZhou project. The brand to technological service enterprises is all few at home and abroad in research, documents that can be consulted are mostly the management brand research in common use , without successful case that can be compared, please make a comment the impropriety in the article. |
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