The Brand Marketing Strategy Research Of Changsha Wasion Electronic Company

In order to adapt to rapid development of electric power, as early as 1993,Wasion co. has independently designed new generation of measuring products, which was based on actual situations that power network construction in China was lagged behind, to replace original mechanical ammeter. Wasion's ammeter has filled empty in this field, and broken the status that domestic market was thoroughly occupied by foreign brands, such as ABB, Simens and Hongxiang..However, within the grand tendency of developing market economy, competition in this market has become more and more fierce. Series of enterprises hold out their own brand one after the other. Brandize has become an irresistible trend. Market economy has already entered brand economy period. Brandized world has been crammed with competitions within different brands, which follows the rule of survival of the fittest, and created famous brand that survived competitions. Brand marketing strategy aiming to create, protect and maintain brands are flourishing and developing in China. Wasion is reaching for brand marketing strategy, which effectively suits for future development of company and trade specialty, in order to help Wasion to prepare further for market competition and to depart from the vicious circle of low-price competition and the embarrassing situations of backroom trading.Writer starts from actual situations of Wasion, focuses Wasion's brand marketing strategy on quality, relationship, technology and service.