The Research On The Price Competition Pattern Of Chinese Steel And Iron Industry

In the past few years, Chinese steel & iron industry has grown fast. Lots of local and international capital was invested in the steel & iron industry, the steel & iron enterprise is facing the most drastic competition. From the second half of 2003, the price of Chinese steel & iron industry fluctuated heavily, how to the price change is the focus for the enterprises and government. There is great significance to do some research on the price competition pattern of Steel & Iron Industry. The dissertation adopts the method of both theory research and empirical study. Based on the price competition behavior of Chinese steel & iron enterprises, combined the price competition theories, I analyze the price competition pattern of Chinese steel & iron industry systematically. This dissertation analyzes the structure of market of steel & iron industry and it's tendency. It is the foundation of analyzing the price competition pattern of steel & iron industry, and the results indicate that there are oligarch's forces in the industry. In the pricing practice, the oligarch's forces combined market-orientation and competition-orientation, and formed a strategic pricing procedure. Transmitting the signal of prices between the rivals becomes an important factor that enterprises consider. Then we supposed and proved the price leader -follower's competition pattern, this is a unapparent way of participating the competition through transmitting the price signal. Finally we analyze the realization course of the price competition pattern of iron & steel industry, the behavior of transmitting the signal of prices each other between the iron and steel enterprises, and some roles of the government and industry organization acted in these behaviors. The dissertation has a practical significance for analyzing the model of price competition in the monopolistic competitive industry and helping the corporate establish reasonable price policy. In addition, it has a positive guidance for the government's supervising and inducting the industry to develop healthily as well as establishing reasonable industrial policy.