The Study Of Multi-brands Strategy Patterns Of Native Apparel Corporation

In this thesis, the status quo of multi-brands strategy and tactic pattern of is greatly laid in the presence, with great useful to the brand operation of native apparel corporations and the theory research because of its praxis and theory academic value.The native apparel corporations brought forward brand strategy, brand extending strategy, and multi-brand strategy, which is noted in this thesis, also the process of theory in-depth. Thanks to market study and research, secondhand information, it is collected the multi-strategy station of LVMH GROUP, Benetton GROUP and Sungdo GROUP with different market orientation, to know the station of implementary of multi-brands in foreign countries, and to conclude the strategy patterns in use. According to the practicality of native corporations, from the inner and outer operation, and the features of multi-brands, it is summed up why actualizing this strategy. It is established in the native market, choosing the most three pragmatic economic zones as objects, that is Zhujiang delta, Yangzi delta and Bohai ring economic zones, analyse and study the differences comparing with the Occident and Jap-Korea circles. On the basis of flack message, inside information, official web, relative media report, the introduction of magazines and books, and so on, in virtue of history, landscape orientation, longitudinal compare, time sequence method, conclude and deduction method, it forecasts in ration and determine the nature of time of implement of multi-brands, studies in subdivision market of the numbers of brands according to the cooperation found time, locality area and dealing classes, and puts forward new method to cut-in- point of multi-brands. Finally, combining the multi-brands theory and the practicality of native cooperations, according as the brand operation, it establishes place-class returning patterns.