The Analyse Of Price Strategy Of The Recombined Huge Chinese Civil Aviation Companies

Price strategy is one of the key strategy in Marketing. It is very important for a company to choose a proper price strategy. Combining the reality of China's civil aviation industry and the most fashionable world wide known theories of price strategy put forward by Philip. Kotler, the author has analyzed and demonstrated the ongoing and future price strategy of China's three huge civil aviation companies. This paper has substantiated world wide fashionable price strategy of marketing and is full of instruction and guidance.Price strategy is the key strategy for a company to stand steadily in the wave of competition and develop fast in high quality. There are many scholars and experts who has put forward lots of papers and theories. For example, the most famous marketing expert Philip.Kotler has brought forward some theory in price strategy in a book named 'Marketing Management', such as 'Pricing by combining outside and inside factors '. And the world famous aviation strategy expert, Mr. Qiu Lian Zhong, has brought out 'time preferred customer' and 'price preferred customer'. These theories had been widely and successfully used in world famous civil aviation company. But none of the foreign experts and scholars had pointed out how to use them in China's civil aviation companies. At the same time, the recombining of China's civil aviation industry has attracted wide attention of domestic experts and scholars. After recombining of China's civil aviation industry, the marketing strategy especially the pricing strategy has become a general topic. Domestic experts and scholars has used the developing of some world famous civil aviation companies for reference to analyze how Chinese three huge civil aviation companies will operate and develop, such as Mr. Liu Ji Peng has put forward an article named 'comments on the naissance of six huge group ' and Mr. Cao Jian Hai has brought forward an article named 'the recombination of civil aviation, easy to be huge but hard to be strong' in 'the Newspaper of Chinese Child'. So, how will China's civil aviation company choose their price strategy?While learning the successful experience of the world famous civil aviation companies, we shouldn't learn everything from them because there are some differences in environment. We should select the helpful factors and give away useless factors from our success models. In this paper, the author has creatively used the theories of the world famous scholars for guidance, and has used the successful cases of the world famous civil aviation company, and combined China's reality to fix on the price strategy of China's three huge civil aviation companies. The author hopes this paper will totally drag China's three huge civil aviation companies out from their marketing problems. He has deeply demonstrated the usability and necessity of considerable marketing strategy and brought forward the future pricing strategy of China's three huge civil aviation companies.