The Study On Marketing Channels Of The Electrical Household Appliances In China

With the market competitions becoming fiercer and fiercer, neither products, price nor sales promotion can take in advantage permanently. In this case, enterprises pay their close attention to the marketing channels and take it as one of key strategies. To the domestic household appliances enterprises, the situation seems as exactly same as this. This thesis is just a study on marketing channels of the electrical household appliances in our country under this circumstance.In chapter 1, this thesis summarizes the playground of studying current marketing channels of electrical household appliances, exposes its higher and higher situation, and shows the importance and necessity of this study. In chapter 2, this thesis introduces the theory of marketing channels basing on its conceptions, functions, designing, management and models, which in theory prepares for the writing. In chapter 3, this thesis presents the history and current situations of marketing channels, introduces the main models of these marketing channels existing in current China and their respective advantages and disadvantages in detail. According to the factual differences between the city and the countryside, this text takes marketing channels of electrical household appliances into two kinds: in city and in countryside. In chapter5, this thesis brings out an opinion. It is that the enterprise should construct and ran the marketing channel of network.. Finally , summarize the summary to the analysis on the above, carry on the beneficial discussion.