| The concept E-business has gone deep into people's minds. More and more real companies started to devote into E-business, and they have been the body of E-business. R&S is a member of them. This thesis lays stress on the whole development process of E-business in R&S, summing up of the experiences and lessons, then provides some suggestions for small traditional merchants. Firstly, this thesis introduces the whole development process of E-business in R&S from four aspects: development background, drawing up E-business strategy, systematic frame of E-business and the implementation of E-business. Then using Critical Success Factor method to analyze the development process of E-business in R&S, this thesis points out five critical success factors: correct strategy, support from superior, high quality executive team and customer oriented. At the same time, this thesis points out some problems of E-business in R&S. Finally this thesis discusses how small merchants develop E-business. The fundamental thought of drawing up E-business strategy is overall design and step-by-step implementation. E-business should be fulfilled in three stages: advertisement platform, trading platform and information analysis platform. Also the thesis figures out some problems that should be paid attention in developing E-business. |
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