The Development Of Beijing's Festival Tourism

There are four parts in this paper: the research home and abroad at present;the basictheory of festival events;the research of festival events of Beijing and the study of the specialcase of Beijing International Gourmet Festival.In the first part, it recounted the background, the meaning of the research and the methodswhich were used in the paper.In Chapter 2, after introducing the different concepts given by the scholars home andabroad, the paper introduced the relationship between festival and tour. According the culturecharacters, it classified the tours for different festivals.In Chapter 3, firstly, it analyzed the value of developing the tours for festivals in Beijing,including social benefits and economic effects. Then using AHP, it analyzed and appraisedthe resources of Beijing festivals which can be used for developing. Because there are norepresentative and word famous festival, it suggested conforming the festivals of Beijing andbuilding up the international brand. The development and management of festivals are indisorder, it needs the corresponding between the government and enterprises. The paper gavesome advices from different angles for marketing organizing. Besides, the paper suggestedthat it is necessary and feasible that making the tour for festivals industrialized. Fromdifferent angles, it advises a few policies, such as the sustainable policy, scale economy, etc.In Chapter 4, it chose the case of Beijing International Gourmet Festival to study andsuggested a few strategies for Beijing International Gourmet Festival, including thesubdivision of tourists, the band policy and marketing. It also gives a plan for the ThirdBeijing International Gourmet Festival.